CREATING AN EMOTIONAL LINK WITH YOUR BRAND
Our Narrative Experience Design process creates differentiation and real world value for your brand, whether it’s in inception or in its legacy. We catalyze your organization to grow in meaningful and lasting ways by co-creating story-based brand experiences with you that are integrated through every one of your brand’s touch points.
We use five competencies to orchestrate this collaborative transformation:
AUDIENCE CREATION
Transforming customers to audience members starts with a deep, collaborative evaluation of your brand. To create lasting, unique experiences for specific audiences we go beyond demographics to discover the elements that create the emotional link. Then, we build the strategy for implementation.
Key Services:
BRAND EVALUATION
DISCOVERING YOUR ‘WHY’
DESIGNING FOR YOUR AUDIENCE
STORY GENERATION
We co-create stories that develop experiences for your audiences and emotionally connect them to your brand. These stories are based on your organization’s ‘Why’ and are designed to be transformational, memorable and lasting. As humans, our memories are stored in a story format, so experiences that are specifically designed around a story are particularly powerful
Key Services:
BRAND STORY DEVELOPMENT
STORIES FOR EVERY TOUCHPOINT
STORY TYPE PER AUDIENCE STRATEGY
visioning structure
Establishing a strategy to leverage your ‘why’ story content and audience profiles, we build a vision to create these tailor-made experiences. From blue sky to final design, we insure that the creative vision threads through the whole process and delivers the emotional connection your brand requires.
Key Services:
STRATEGIC FRAMEWORK
OVERALL CREATIVE VISIONING
RESOURCE PLANNING/PIPELINE DESIGN/ ORGANIZATIONAL STRUTURING
experience design
This is the process of synergizing all of the specifically curated components into emotionally connected journeys for your audience. Since every client has different needs, the range of experiences and the time to create them vary. Whether urban designing a new city, mixed use resort, ground breaking attractions or a flagship retail store, these experiences will deliver your brand story with extraordinary results.
Key Services:
BLUE SKY IDEA GENERATION
CONCEPT IDEATION & DEVELOPMENT
SENIOR CREATIVE DESIGN OVERSIGHT
EXTENSIVE ADOPTION
Making a true brand transformation requires extensive adoption at an enterprise level. We empower your organization’s senior leadership and training teams with best practices to insure extensive adoption of your newly evolved brand experiences.
Key Services:
LEADERSHIP WORKSHOPS
TRAINING THE TRAINERS
EVALUATION
