My career journey…
Theron is a highly adaptive, solution-oriented creative executive with 30 years experience assembling and leading multi-disciplined, cross-functional teams for both domestic and international projects in the Themed Entertainment Industry. He works to create a careful balance between the goals of the business and the emotional story connection needed by guests.
A veteran of Walt Disney Imagineering, he has led diverse concept, design and construction projects from hundreds of millions to multiple billions of dollars in a wide variety of experience types all over the world. The requirements for theme parks, hotels and attractions are different than retail, dining, entertainment and cruise ships, however, he applies the same story-based approach to connect the brand to the consumer in lasting ways.
Theme Parks & Hotels
Attractions & Lands
Retail, Dining & Entertainment
From board room
To construction site
To design studio
He is a corporate culture evangelist who applies vision, strategy, focus and high personal standards to advance design and increase brand equity. A seasoned leader who guides the team through the entire project journey from initial client meetings, conceptual development and design through to final turn-over and opening.
A highly organized creative leader with exceptional capability in managing multiple, concurrently running teams, Theron is a highly respected, natural communicator who interfaces positively and professionally at all levels. He is a fair negotiator who is levelheaded under pressure and does what it takes to get the job done. Leveraging his experience with multi-cultural teams on three continents, he is able to assemble the right team for any project and truly dream and build "the impossible."
Theron is a global pubic speaker, executive coach and a guest educator at multiple universities. Do you have a project that would benefit from executive level experience with the premier, themed entertainment companies in the world? Contact Theron for his leadership and creative design solutions.
Creative Design Solutions
Through consultation, I can help you deliver incredible success through an integrated, story-based design process that emotionally engages your audience and builds your brand equity through experiences.
Let’s explore your creative & design needs…
I have 30 years of creative, design and leadership experience on three continents that I can offer your team. Whether it's a keynote speech, a focused workshop, corporate retreat or university classroom, I've spent the majority of my career bringing brand stories to life through many different mediums. I can bring a paradigm shift to yours.Let's talk
Studio time with Theron
One of the most beneficial and hard to find opportunities in the industry is connecting with leaders who share their experience for your growth. I've created 'studio time', to do just that... Let's discuss design principles, story-telling in a physical medium or perhaps a design challenge you’re having.